Director of Ecommerce

Location: Detroit, MI

Department: Biz-Product Development

Type: Full Time

Min. Experience: Experienced


Join the Revolution. Work with a company that’s changing the world. Hello Innovation owns and operates a strong set of businesses powered by innovation and change. We are disruptive by design. We love solving the world’s toughest business challenges. It’s in our DNA to change the world and improve lives through our portfolio of companies.


There’s no shame in being ambitious at Hello Innovation; career growth is a priority for us – we help one another climb, we don’t climb over one another. A team-driven environment and high levels of integrity serve as incubators for brilliant minds.


Intrigued? Perfect. We’re hiring like crazy right now, and looking for driven, forward-thinking problem solvers to join our team.


Do you have what it takes to lead a portfolio of thriving ecommerce businesses? Are you a business and analytical-minded leader that lives and breathes ecommerce? Do you love challenging conventional wisdom and making a difference in the world? Then imagine what you can do working with a group of the brightest minds in our get-sh*t-done culture.


Ready to be inspired everyday?  Great, because we’re looking for a rock star Director of eCommerce!


As the Director of eCommerce, you will be responsible for ensuring the overall success of our ecommerce business units. Applicants must exhibit top-notch ecommerce, business, analytical, and leadership abilities. A job at Hello Innovation is one that requires a lot out of you, but it’s also one that rewards bright, original thinking and hard work. None of us here would have it any other way. So let’s make a difference – together.




  • Set the merchandising strategy. Lead the product development process/initiatives.
  • Champion development of ecommerce capabilities and marketing programs which will drive business growth and stimulate consumer engagement.
  • Work with upper management to understand and define business requirements and goals.
  • Develop short and long term objectives, customer metrics, and overall performance for our rapidly growing ecommerce properties.
  • Lead strategic planning and business case development to guide ecommerce technology investment decision making, support implementation and analyze post-live business impact of enhancements
  • Develop and implement strategies to increase website traffic, conversion rates, average order size, customer profitability & retention and reduce shopping cart abandonment rates.
  • Own and manage the customer experience including design, content, information architecture, branding/marketing, site performance, functionality and usability.
  • Collaborate with the creative team to make data-driven and customer-focused user experience enhancements.
  • Work with our Customer Support Manager to ensure a positive overall customer experience and identify areas of improvement.
  • Build and manage a team of internal and external resources to meet scheduled timelines for all eCommerce deliverables.
  • Continually clarify roles and reporting structure so that strategy and job functions remain aligned.
  • Mentor and train junior staff.
  • Keep up with the lastet and greatest trends in ecommerce.



  • Responsible for digital marketing budget, spend, and related ROI.
  • Accountable for management and goal setting of interactive, paid search, natural search, display, email, mobile, and affiliates.
  • Perform in-depth analysis of channel conversion, selling and ROI to make recommendations and implement strategies for improvement.
  • Leverages the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways and to improve marketing ROI.
  • Actively partners and collaborates with Marketing team to ensure the concepts and branding effectively translate to the website.



  • Serve as an expert in eCommerce merchandising; execute the overall merchandising strategy across our ecommerce brands.
  • Leverage market research, customer surveys, and web analytics to understand customer needs, identify new opportunities, and define a product roadmap.
  • Continually develop the product offering and pricing strategy within the brand context.



  • 5+ years managing $1-10+ million ecommerce brands
  • Experience with web analytic tools
  • Ability to analyze search data and metrics and make decisions
  • Knowledge of online marketing, SEO, SEM & PPC
  • Ability to work independently and within a team environment
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online presence. Able to translate trends into brand right business opportunities.
  • Strong leadership, analytical, strategic thinking and problem solving skills
  • Strong negotiation and relationship management skills.
  • Strong communication skills (written and verbal).



A bachelor’s degree or equivalent experience is required.



  • Great Benefits
    • Our full coverage benefits package is available to all employees and includes health, dental and 401(k).
  • Generous Paid Time Off
    • 15 paid days off to start PLUS additional breaks including 9 paid holidays, a Parental Leave Program, and more!
  • Lunch and Snacks
    • Our kitchen is loaded with snacks, pop, wine & beer, and if you need a caffeine boost we’ve got you covered with our coffee bar!
  • Conferences
    • Knowledge is power, which is why we encourage all employees to check out the latest industry happenings. We’ll cover the cost!
  • Plus much more
    • Flexible working hours, monthly tech talks and weekly fitness classes, to name a few.



Detroit, MI – in the heart of Greektown!

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