VP of Content Marketing

Location: Detroit, MI

Department: Marketing & Sales

Type: Full Time

Min. Experience: Manager/Supervisor


Join the Revolution. Work with a company that’s changing the world. Hello Innovation owns and operates a strong set of businesses powered by innovation and change. We are disruptive by design. We love solving the world’s toughest business challenges. It’s in our DNA to change the world and improve lives through our portfolio of companies.


There’s no shame in being ambitious at Hello Innovation; career growth is a priority for us – we help one another climb, we don’t climb over one another. A team-driven environment and high levels of integrity serve as incubators for brilliant minds.


Intrigued? Perfect. We’re hiring like crazy and are looking for driven, forward-thinking problem solvers to join our team.



Do you have a burning desire to reimagine the way the world tells stories? Do you live to develop content that generates and converts leads? Do you love challenging conventional wisdom and making a difference in the world? Then imagine what you can do working with a group of the brightest minds in our get-sh*t-done culture.


This is a one-of-a-kind opportunity to create the content identity across a portfolio of brands for one of Michigan's fastest growing companies.  It’s truly a passionate Content Marketer’s dream job with a wealth of content topics and access to the hottest content creation tools you can imagine. We don't believe in red tape or limits; we’ll arm you with whatever resources  you need to create the baddest content of your life.


A VP of Content at Hello Innovation acts as part strategic marketer, part editor in chief, part executive producer, part project manager, part recruiter and part content creator. The ultimate key to this position is the marriage of the right qualifications and the right personality.


If you think this role is padded with layers of processes and corporate structure, this isn’t the position for you. Our VP of Content will need to have a proactive approach, work hard, be flexible, never let anything slip, and own the success of Hello Innovation's content.





  • Establish a media network in all relevant fields for Hello Innovation and our subsidiary brands.
  • Build relationships with influential associations and thought-leaders.



  • Create and manage strategic content calendars and distribution plans across our portfolio of companies that supports lead generation and conversion goals across all stages of the funnel.
  • Strategize and execute innovative campaigns, product launches, messages and tactics that engage the target audience and help us reach our goals.
  • Deliver a strategic approach to run all of Hello Innovation's  media channels (including Hello Innovation.com  and subsidiary brand websites), following our brand guidelines.



  • Act as the Executive Producer for Hello Innovation, managing the production of top quality, relevant content according to strategic plans.
  • Select and manage both in-house and freelance content creators that regularly create valuable content in a variety of forms (videos, articles, infographics, ebooks, case studies, photography,  interactive portals and more); ensuring top quality execution that's on brand and on target.
  • Assist in the development of editorial governance and brand style guides so content is consistent with our brand voice, style and tone.
  • Create production workflows for our content to ensure consistency, timeliness and accuracy of message.



  • Drive traffic to content assets by leveraging search, social media, landing pages, advertising and more.
  • Leverage relevant professional and media contacts to guarantee full exploitation of all Hello Innovation content with the aim to reach more eyes and increase revenue.



  • Acts as a content developer and curator for Hello Innovation and our subsidiary brands across all channels.
  • Keep up with the latest in conventional and new media to ensure we harness the latest techniques, tactics and technologies.



  • Measure and report on the success of content assets. Develop & implement strategies for conversion.
  • Identify and optimize best performing content and channels for delivery to ensure focus of content development.



  • At least 5-10 years experience creating and managing a broad range of high quality content.
  • Experience supporting B2B or B2C product marketing teams.
  • Strong analytical skills and a proven strategic approach to content.
  • Working knowledge of technology tools, including marketing automation, content management, DAM and MAM.
  • High energy, passionate, positive “can do” attitude and works well under pressure.
  • Ability to manage multiple projects simultaneously with keen attention to detail.



  • Great Benefits
    • Our full coverage benefits package is available to all employees and includes health, dental and 401(k).
  • Generous Paid Time Off
    • 15 paid days off to start PLUS additional breaks including 9 paid holidays, a Parental Leave Program, and more!
  • Lunch and Snacks
    • Our kitchen is loaded with snacks, pop, wine & beer, and if you need a caffeine boost we’ve got you covered with our coffee bar!
  • Conferences
    • Knowledge is power, which is why we encourage all employees to check out the latest industry happenings. We’ll cover the cost!
  • Plus much more
    • Flexible working hours, monthly tech talks and weekly fitness classes, to name a few.



Detroit, Michigan - in the heart of Greektown!


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