VP of Marketing

Location: Detroit, MI

Department: Marketing & Sales

Type: Full Time

Min. Experience: Executive


Join the Revolution. Work with a company that’s changing the world. Hello Innovation owns and operates a strong set of businesses powered by innovation and change. We are disruptive by design. We love solving the world’s toughest business challenges. It’s in our DNA to change the world and improve lives through our portfolio of companies.


There’s no shame in being ambitious at Hello Innovation; career growth is a priority for us – we help one another climb, we don’t climb over one another. A team-driven environment and high levels of integrity serve as incubators for brilliant minds.


Intrigued? Perfect. We’re hiring like crazy and are looking for driven, forward-thinking problem solvers to join our team.



This is a one-of-a-kind opportunity to lead marketing across a portfolio of brands at one of Michigan's fastest growing companies. We don't believe in red tape or limits; we’ll arm you with the resources you need to create and execute effective marketing strategies that cut through the clutter and differentiate our brands.


A VP of Marketing at Hello Innovation acts as part strategic planner, part project manager, part recruiter, part mentor and part executor. The ultimate key to this position is the marriage of the right qualifications and the right personality.


If you think this role is padded with layers of processes and corporate structure, this isn’t the position for you. Our VP of Marketing will need to have a proactive approach, work hard, be flexible, never let anything slip, and own the success of Hello Innovation's marketing.




  • Develop and execute strategic marketing plans across our portfolio of companies to help deliver annual corporate goals.
  • Analyze markets, industries, customers, and competitors to identify challenges and opportunities for growth while positioning our companies in a favorable way.
  • Develop a deep understanding of the existing customer and devise strategies for how to expand the customer base.
  • Translate data and insights into winning competitive and growth strategies.


  • Create a high-performance marketing engine that grows month-over-month by growing and optimizing our marketing funnels and expanding our channels with breakthrough marketing strategies to attain sales and profitability goals.
  • Drive the strategy and messaging framework for marketing materials; ensuring all marketing is consistently on-brand.
  • Build and develop a  high-performing team of marketers and creators, leveraging both internal and external resources.
  • Collaborate with a mix of marketers, designers, and engineers to reach shared goals.
  • Execute on a variety of marketing and management related tasks yourself to help finish items when necessary.


  • Manage a large marketing budget with outcomes tied to sales results.
  • Oversee all global marketing activities including but not limited to: search, email, content marketing, advertising, communications, events, etc.
  • Improve project management across internal departments, driving continuous process optimization and making recommendations for efficiencies.


  • Create and monitor metrics that tie marketing performance against sales and corporate goals.
  • Evaluate the effectiveness of marketing programs and initiatives, making changes as needed.



  • 5+ years of experience in a marketing leadership role.
  • Experience leading B2B and B2C marketing teams.
  • Deep channel expertise across the entire marketing mix including offline and online channels.
  • Proven track record of successfully building and leading innovative marketing teams while playing a hands-on role.
  • Strong grasp of consumer insights and needs and the ability to relate to, influence, and compel our audience.
  • Experience with sales and marketing automation tools.
  • Ability to project manage/prioritize multiple projects simultaneously while thriving under pressure and deadlines.
  • Tenacious and gritty with a bias towards action.  Willing to hustle alongside your team; rolling up your sleeves to drive desired outcomes.
  • Reputation and track record as an innovative, creative and effective marketer that has driven exponential growth to building brands and businesses. You are seen as a thought leader and influencer amongst your peers.



  • Great Benefits
    • Our full coverage benefits package is available to all employees and includes health, dental and 401(k).
  • Generous Paid Time Off
    • 15 paid days off to start PLUS additional breaks including 9 paid holidays, a Parental Leave Program, and more!
  • Lunch and Snacks
    • Our kitchen is loaded with snacks, pop, wine & beer, and if you need a caffeine boost we’ve got you covered with our coffee bar!
  • Conferences
    • Knowledge is power, which is why we encourage all employees to check out the latest industry happenings. We’ll cover the cost!
  • Plus much more
    • Flexible working hours, monthly tech talks and weekly fitness classes, to name a few.



Detroit, Michigan - in the heart of Greektown!


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